Volcom was founded by Richard Woolcott and Tucker Hall on a snowboarding trip in 1991, which is pretty much the coolest way to found a company ever. They loved snowboarding, surfing, and skating and wanted to represent the skate, snow and surf communities – all at once. Their goal was to get others to enjoy the pure fun of the ride the way they did, whether it be on concrete, water, or snow. They also wanted to be genuine. The roots of Volcom’s “True To This” were there. But they started small, really small. Their initial headquarters were in Richard’s bedroom at home.
Woolcott and Hall’s passion for snowboarding, skating, surfing, art, film, and music lives on, every day, through Volcom. They believe in supporting athletes, artists, and musicians – and in providing a means for creative individuals to come together and collectively express themselves. This celebration of the individual and in being authentic, they say, is at the center of everything they do.
Their streetwear, board shorts, jeans, swimwear, footwear, outerwear, and accessories incorporate a distinctive mixture of fashion and function combined with quality, comfort and athletic performance. They make apparel for men, women and youth, striving to make products that not only exemplifies their lifestyle but enhances the ability for others to live it too.
Since its humble beginnings in a bedroom, Volcom’s stoke has slowly spread across the world. The company has grown and grown up but continues to run off the same philosophy it started with: “True To This.”