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In 1992 Neil Pryde noticed the crudeness in snowboard binding technology and decided to hire a product designer to develop a binding that was more convenient, more comfortable and gave the sensation of the “barefoot feel” that all board sport enthusiasts dream of. This was the beginning of what became the 2nd leading binding in the industry, Flow snowboards.
It wasn’t an easy journey, Flow’s infamous PowerTriangle and Patented speed entry technology was ridiculed by the industry until 2004 when other brands began copying their system. “First they ignore you, then they ridicule you, then they copy you” became flows new slogan for that season. After all imitation is the best form of flattery.
Flows PowerStrap, PowerTriangle, HiBack, and Baseplate provide quicker response, better energy transfer for edge to edge control and reduce the amount of pressure focused on one area of your foot for improved comfort. Flow’s higher end models like the
series now offer two straps, a Hybrid strap which incorporates some features from a traditional strap binding yet maintains the function of the speed entry system and the Flow classic, fusion strap. These straps are now attached with adjustable ratchets for on the fly customization and emergency release in deeper snow conditions.