Chocolate

{% if products.length > 1 %}{{ products.length }} results{% endif %}

{% for product in loader.activeProducts %} {% assign index = forloop.index %} {% for banner in collectionBanners %} {% if banner.position == index %} {% endif %} {% endfor %}
{% assign productImage = product.featured_image %} {% assign hoverImage = product.hover_image %} {% capture productImageRepsonsive %} {%- if productImage != blank -%} {%- if product.featured_image_width > 180 -%}{{ productImage | img_url: '180x' }} 180w {{ 180 | divided_by: product.featured_image_aspect_ratio | round }}h,{%- endif -%} {%- assign image_size = product.featured_image_width | append: 'x' -%} {{ productImage | img_url: image_size }} {{ product.featured_image_width }}w {{ product.featured_image_height }}h {%- endif -%} {% endcapture %}
{% capture hoverImageRepsonsive %} {%- if hoverImage != blank -%} {%- if product.featured_image_width > 180 -%}{{ hoverImage | img_url: '180x' }} 180w {{ 180 | divided_by: product.featured_image_aspect_ratio | round }}h,{%- endif -%} {%- assign image_size = product.featured_image_width | append: 'x' -%} {{ hoverImage | img_url: image_size }} {{ product.featured_image_width }}w {{ product.featured_image_height }}h {%- endif -%} {% endcapture %} {% if hoverImage != blank %}{% unless product.tags contains 'Graphic Overlay' %}
{% endunless %}{% endif %}
{% for badge in badges %} {% if product.tags contains badge.tag and badge.tag != 'more-colors' %} {{ badge.collection_badge }} {% endif %} {% endfor %}
{% if product.siblings.size > 0 %}
{% for sib in product.siblings %} {% if forloop.index < 4 %}
{% unless sib.image_url == blank %} {% endunless %}
{% elsif forloop.index == 4 %}
+ {{ product.siblings | size | minus: 3 }}
{% break %} {% endif %} {% endfor %} {% endif %}
{% if product.siblings.size > 0 %} {% assign productTitle = product.title | split: ' - ' | first %} {% else %} {% assign productTitle = product.title | remove: product.type | split: '-' %} {% endif %} {% assign productTitle = product.title | split: ' - ' | first %} {% comment %}

{{product.vendor}}

{% endcomment %}

{{ productTitle }}

{% for badge in badges %} {% if product.tags contains badge.tag and badge.tag == 'more-colors' %} {{ badge.collection_badge }} {% endif %} {% endfor %} {% if product.siblings.size > 0 %}

{{ product.siblings.size | plus: 1}} Color{% if product.siblings.size > 1 %}s{% endif %}

{% endif %}
{% assign discount_amount = product.price | divided_by: product.compare_price | times: -100 | plus: 100 | round %} {% if product.compare_price > product.price and discount_amount > 10 %} {{ product.price | money }} {{ product.compare_price | money }} {% else %} {% if product.price_min == product.price_max %} {{ product.price_min | money }} {% else %} from {{ product.price | money }} {% endif %} {% endif %}
{% if product.reviews %} {% assign to_half = product.reviews.rating | round:1 | divided_by: 0.5 | round | times: 0.50 %}
{% for i in (1..5) %} {% assign half = i | minus: 0.5 %} {% if half == to_half %} {% else %} {% endif %} {% endfor %} {{ product.reviews.count }} Reviews
{% endif %}
{% endfor %}
{% unless total_pages == 1 or total_pages == 0 %}
{% assign active = 'dim' %} {% if current_page == 1 %} {% assign active = 'o-50 pointer-none' %} {% endif %} {% for i in pages %} {% assign pageoffset = current_page | minus: i | abs %} {% if pageoffset != 0 and pageoffset != 1 and pageoffset != 2 pageoffset != 3 %}{% continue %}{% endif %} {% assign active = '' %} {% if current_page == i %} {% assign active = 'brand' %} {% endif %} {% assign last_page_shown = i %} {% endfor %} {% assign active = 'dim' %} {% if current_page == total_pages %} {% assign active = 'o-50 pointer-none' %} {% endif %} {% if last_page_shown != total_pages %}
...
{% endif %}
{% endunless %}

Loading Products

Chocolate Skateboards has long felt like the little brother or cousin to Girl Skateboards. Not that Chocolate played second fiddle, but instead, it felt related to Girl. This has everything to do with the fact that the two shared videos like Mouse and Goldfish, but mostly because Girl and Chocolate were initially just companies housing one skate crew. Chocolate, like Girl, did an amazing job of developing its personality. One of its first advertisements, a series of portraits of its riders, is one of the most iconic images to come out of 90’s skateboarding.

Chocolate’s unique approach to the business of skateboarding, which essentially was building a company with your friends are two of the biggest contributing factors to why Chocolate has been around for over 20 years.